The Equestrian Federation of Jamaica (EFJ) expressed confidence in raising the level of its competitors to perform better in international competition, following the first instalment of an elite training programme hosted by the sports’ governing body here, the Jamaica Olympic Association (JOA).Eight of Jamaica’s leading prospects in the sport, along with their horses, participated inRead more
Mayberry Investments Limited has intensified its commitment to the sporting environment with its newly forged partnership with the Jamaica Amateur Bodybuilding and Fitness Association (JABBFA). Mayberry will be the title sponsor for the JABBFA National Senior Championships. The sponsorship is worth $1.5m.“This effort has our full support, which makes us happy,” said senior vice presidentRead more
Jamaica Olympic Association President Christopher Samuda hopes Jamaica can compete in football at the Olympics one day. “The Olympic Association understands that our role in sport is not only to change the game which we’re already in, but to transform it and to have, in certain respects, a renaissance so that generations can experience whatRead more
The financial performance of Jamaica’s governing body for Olympic and non-Olympic sports continues to raise the bar in demonstrating prudence, innovation, investment savvy and commercial value.The annual general meeting of the Jamaica Olympic Association (JOA), held in December last year at the Courtleigh Corporate Centre to consider its 2020 financial performance, was more than anRead more
It is an open secret that the present administration of the Jamaica Olympic Association, JOA, is creating “heat waves” in winter sports as it fulfills one of its mandates of growing and strengthening Jamaica’s representation in the winter Olympic Games with a competitive edge. Although without a medal for the last eight winter Games, JOA President,Read more
The strength of the brand of the Jamaica Olympic Association (JOA) and the value of partnering with Jamaica’s governing body for Olympic and non-Olympic sports have not escaped stakeholders of the sporting world.The latest global sport organization to initiate a partnership with the JOA is the International Jump Rope Union (IJRU) established in 1973 asRead more
A record number of coaches, who were last year registered by the Jamaica Olympic Association (JOA) for a rigorous hi-level coaches’ course hosted by the Pan Am Sports Organization (PASO), successfully completed and are on course to achieve international certification.Coaches from several sports including handball, badminton, judo, taekwondo, gymnastics, baseball, chess, volleyball, lawn tennis andRead more
The initiative by the Jamaica Olympic Association (JOA) to invest millions into its equipment grant is bearing fruit with a number of member associations making use of the funds.Financing for the program that provides funding for sporting associations to acquire equipment deemed critical to building capacity for sport and the performance of athletes, was madeRead more
Sport is a business and like any viable business, there has to be a plan that sustains the business.
A maxim that was articulated by president of the Jamaica Olympic Association (JOA), Christopher Samuda, in the featured address he delivered at the partnership investiture between the Jamaica Lacrosse Association and the G C Foster College of Physical Education and Sport and also in a post-event interview.
In lauding the partnership, Samuda exhorted the parties to become “influencers and instrumental in the creation of a national strategic and business sport plan and its activation” and in so doing he identified elements of this plan