Jamaica Olympic Association (JOA) President Christopher Samuda has made a case to further push for sport to embrace and institutionalise a commercial model, which should position it has a stronger driver of economic activity. “History tells us that sport long ago evolved into a business and the current times signal that it is continually revolutionising into a commercial enterprise of which tourism, entertainment, health and wellness, technology, fan engagement and media broadcast are principal drivers,” he said as he spoke at the press briefing of the Jamaica Lacrosse Association at Olympic Manor recently.

The Jamaica Olympic Association (JOA) will be choosing two Olympians for an upcoming scholarship programme. The scholarship will see

INTERNATIONAL OLYMPIC Committee (IOC) president, Thomas Bach, admitted he is impressed with the broadening scope of Jamaica’s sports beyond just athletics, which he says can only elevate its standing in the Olympic movement. Bach, who was speaking at the Montego Bay Convention Centre in Rosehall yesterday, is visiting Jamaica for the weekend along with an eight-member delegation.

JOA boss Samuda urges culture of legacy creation in Olympic movement ROSE HALL, St James — Christopher Samuda, president

President Christopher Samuda says the Jamaica Olympic Association’s (JOA) expansion of its headquarters will begin shortly. The JOA said last August that $120 million will be spent to redevelop the property, with half of that funding coming from its own finances, and the other from the Pan American Sports Organisation.

It will be a signal milestone when the Jamaica Olympic Association (JOA) initiates the “Kingston Liberec Connection” as a

The Jamaica Olympic Association (JOA) will be granting three-year scholarships totalling $6 million to local coaches starting November 1,

The Jamaica Observer Limited and the Jamaica Olympic Association (JOA) on Tuesday signed a landmark multi-year partnership agreement that

Through an injection of funds from the Jamaica Olympic Association (JOA), the Aquatic Sports Association of Jamaica (ASAJ) will

President of the Jamaica Olympic Association, Christopher Samuda has come out in full condemnation of the assassination for former