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WITH the 2023 Netball World Cup set to tip off in Cape Town, South Africa today, president of the Jamaica Olympic Association Christopher Samuda is hopeful that he’ll be able to witness the elevation of the sport to the Olympic stage. Samuda believes the sport has enough credentials for the relevant authorities to consider makingRead more

Jamaica Olympic Association (JOA) President Christopher Samuda has made a case to further push for sport to embrace and institutionalise a commercial model, which should position it has a stronger driver of economic activity. “History tells us that sport long ago evolved into a business and the current times signal that it is continually revolutionising into a commercial enterprise of which tourism, entertainment, health and wellness, technology, fan engagement and media broadcast are principal drivers,” he said as he spoke at the press briefing of the Jamaica Lacrosse Association at Olympic Manor recently.

The Jamaica Olympic Association (JOA) will be choosing two Olympians for an upcoming scholarship programme. The scholarship will see a total of $3 million being given to two athletes, a male and a female, who have represented Jamaica at the Olympic Games in any sporting discipline. Its duration is for one year, but it isRead more

JOA boss Samuda urges culture of legacy creation in Olympic movement ROSE HALL, St James — Christopher Samuda, president of the Jamaica Olympic Association (JOA), says Jamaica’s sports mandate is not only about creating champions, but “standard-bearers” who are expected to fashion legacies for others coming behind to benefit from. The JOA boss said leadersRead more

President Christopher Samuda says the Jamaica Olympic Association’s (JOA) expansion of its headquarters will begin shortly. The JOA said last August that $120 million will be spent to redevelop the property, with half of that funding coming from its own finances, and the other from the Pan American Sports Organisation.

The Jamaica Observer Limited and the Jamaica Olympic Association (JOA) on Tuesday signed a landmark multi-year partnership agreement that will see both entities joining forces to deliver promotional and development support for stakeholders at all levels.The agreement will see the Jamaica Observer being identified as the official media partner of Jamaica’s Olympic movement with theRead more

The success of sports is inextricably linked with the development of people, and the Jamaica Olympic Association (JOA) is transforming the game by pursuing a strategy of building capacity and creating opportunities for its members and stakeholders. Several presidents, secretaries-general, and executive members have embraced the vision of the apex body. They are pursuing internationalRead more

 The financial performance of Jamaica’s governing body for Olympic and non-Olympic sports continues to raise the bar in demonstrating prudence, innovation, investment savvy and commercial value.The annual general meeting of the Jamaica Olympic Association (JOA), held in December last year at the Courtleigh Corporate Centre to consider its 2020 financial performance, was more than anRead more

Sport is a business and like any viable business, there has to be a plan that sustains the business. A maxim that was articulated by president of the Jamaica Olympic Association (JOA), Christopher Samuda, in the featured address he delivered at the partnership investiture between the Jamaica Lacrosse Association and the G C Foster College of Physical Education and Sport and also in a post-event interview. In lauding the partnership, Samuda exhorted the parties to become “influencers and instrumental in the creation of a national strategic and business sport plan and its activation” and in so doing he identified elements of this plan

Seventeen presidents and secretaries general from 17 sports associations, as well as known sport personalities, are expected to be trained and receive international certification upon completion of sport-specific courses offered by the academy next year, as part of the Protocol for Partnership Agreement which was signed earlier this year by the JOA and its member, the Jamaica Paralympic Association (JPA), with the USSA.